Endless Aisle Application
Technology Behind the Solution
Retailers want the ability to provide their customers with a modern and compelling in-store experience that includes personalized recommendations, simplified buying, and faster customer service. Technology opens up exciting possibilities within the retail environment creating opportunities to deliver better customer experiences and gain a competitive advantage. Retailers can make the most of these opportunities to drive conversion, increase customer spend, and encourage repeat visits and foster loyalty.
The Aerohive Endless Aisle Mobile App powered by Magnet System’s Enterprise Mobile Middleware brings a next-generation, concierge-level Mobile shopping experience to consumers. Endless Aisle leverages iBeacon and Wi-Fi to allow retailers to engage customers with information and insights about products not physically in the store. Whether the consumers are in boutiques, department stores, or malls, they can get merchandise information and receive items to try much quicker.
Endless Aisle will reflect the logo and inventory of whatever store the customer is physically closest to, allowing retailers to tailor an endless aisle experience for free. Endless Aisle leverages the Aerohive infrastructure and intelligence to provide location-based connectivity that delivers product that is relevant to where the consumer is in the store, including the ability to request sales assistance from an associate.
The Endless Aisle solution offers 2 mobile apps and a runtime platform to support the app with Endless Aisle services 24x7. Magnet supplies the enterprise-grade runtime platform to ensure that the evolving requirements related to mobile experience, speed, scalability, and extensibility are met.
The Aerohive Endless Aisle Mobile App Solution – Powered by Magnet Systems
The next-generation mobile retail commerce solution, the Aerohive Endless Aisle Mobile App, powered by Magnet Systems, Inc., brings concierge-level mobile shopping experiences to consumers. Whether the consumers are in boutiques, department stores, or malls, they can access merchandise information at their fingertips and easily engage store personnel to get answers to their questions. Retailers can also now track consumer engagement and instantly obtain important information about their customers.
The Endless Aisle solution is designed to help retailers of all sizes use mobility to better engage customers, grow their business, and increase employee productivity.
Key Solution Features of the Solution
- A Customer App to ensure customers can be fully informed of the products in different aisles and corners
- A Sales Associate App to facilitate fulfillment of service and get real-time visibility of customer traffic and requests
- Near-store app wake-up via iBeacon technology to attract customers with personalized advertisements
- In-store “Endless Aisle” merchandise views that are sensitive to fine-grain location information provided by iBeacon technology
- Easy configuration environment to customize and re-direct online store information quickly
- Turn-key infrastructure run-time platform solution either on premise or in the cloud
- Back End Database for updating inventory, branding, look and feel of the in-app store
How It Works
The Endless Aisle solution offers 2 mobile apps and a runtime platform to support the secured and highly scalable operations with Endless Aisle services 24x7. The Customer iPhone app and the Retailer/Sales Associate app are available on retailers’ enterprise app stores or Over the Air (OTA) update services.
Key Differentiators of Endless Aisle App
Aerohive and Magnet have collaborated to offer the following unique capabilities for retailers to enhance customers’ shopping experiences, app engagement and customer service levels.
Runtime Platform
The runtime platform enables Endless Aisle Services and consists of:
- The Magnet Mobile Server for contextual awareness, reliable notification, and other Mobile services
- The Aerohive Wi-Fi Network and Aerohive AP for location information services
- The Aerohive iBeacon devices for marking locations within the store
Configuration Capabilities
To enable ease of branding and faster prototyping by retailers, Endless Aisle Services provide the configuration capabilities to:
- Load logos and images
- Redirect product information from online stores
- Gather instantly customer feedback and scores
- Perform further customization for advanced experiences
Conclusion
Brick-and-mortar retailers have to face the harsh reality that engaging with customers by just interacting with them in the store is insufficient and they need to embrace a mobile experience for their customers. As a result, many retailers today are accelerating their app rollout to compete for mind-share and revenue. With enhanced in-store experiences and better knowledge of customer traffic and requests, the Aerohive Endless Aisle solution provides a golden opportunity to bring in-store revenue and customer service to new levels. The Endless Aisle solution is part of Aerohive’s Personal Engagement Platform partner ecosystem that helps retailers obtain a modern and compelling new in-store experience for their customers.